Please Join HRC for our 2021 Dinner Events to be Held in May, July, and September

Annual Dinner Events

Dinner Events are typically held three times per year concurrent with the vintage race weekends in May, July, and September in Elkhart Lake.  All three dinner events include a pre-dinner reception and a full course sit down dinner followed by a Program featuring luminaries from sports car racing past and present.

 Remember, HRC members receive a discount on the dinner reservation. If you would like to become a member please click on the “Become an HRC Member – Sign Up Today” page.

Fall HRC Dinner Event

The HRC fall dinner and program will be on Thursday, September 16 at The Shore Club Theater in Elkhart Lake concurrent with the Art on Wheels Vintage Festival at Road America.

The program for the HRC dinner event will provide an interesting look at the commercial side of motorsports. Ralph Howard Hansen is the founder and CEO of the Pegasus Marketing Group and a pioneer in developing and implementing novel sponsorship concepts. Here is a short biography of Ralph from the Pegasus website.

“Ralph Hansen’s experience in racing dates to 1967 when he became friends with Anton “Tony” Hulman, the owner of the Indianapolis Motor Speedway. Upon graduating from Indiana State University in 1970, Ralph went to work during the racing season at the IMS, as an assistant to Tony Hulman. From 1970 to 1978, Ralph got to know many of the race team owners and drivers. He became aware that they needed help in acquiring and managing corporate sponsors, as there were little or no professional sports marketing operations at the time. In 1985 Ralph was introduced to the highly respected IndyCar team owner, Carl Haas, by his good friend Jack Safro. During the first year of Ralph’s involvement with Carl Haas and Paul Newman, he conceived of what is now the most successful sponsorship acquisition concept today. Still referred to by many as the “Kmart concept”, it was the idea of a major retailer working with it’s vendors to support a major sponsorship program.

Many years later, and with over 400 hundred million dollars in sponsorship raised, the concept is still valid and in use around the world.

Ralph has innovated other major creative programs for prominent companies like Eli Lilly and Company, McDonald’s Corporation, and many others. Believing in and following “The Golden Rule” has been the standard that Ralph and his firm, Pegasus Marketing, continue to live and business by today”.

You can find out more about Ralph and Pegasus at .

You can also see a recent short video of Ralph with Al Unser, JR. on YouTube at

Make your reservations early. It will help both HRC and The Shore Club and assure that you get some of the limited space. Make your reservations online or download the reservation form and mail in to HRC.   

$40.00 Member, $50.00 Non-Member.
Each additional guest $40.00 Member, $50.00 Non-Member.

Please note that Non-Member reservations are subject to space availability. 

If you are purchasing after the 10th of September 2021 there will be a late fee of $5.00 added per each reservation.

Note: Reservations cancelled by September 10th will be refunded. To cancel your reservation click here.